red rose

Mission

HomeAbout FlowexOur mission

Our mission and core values

At Flowex, we are dedicated to supplying the European flower market with the finest and freshest cut flowers. We specialize in premium Ecuadorian roses and offer a wide selection of fresh flowers, sourced primarily from South America and other regions around the world. Thanks to strong partnerships with over 80 trusted growers globally, we provide our customers with a consistent, high-quality, and diverse range of flowers—every single day.

Our mission is simple: to take the stress out of sourcing flowers by delivering:

  • Consistently high product quality
  • Reliable and fast logistics, even in times of scarcity
  • Clear, honest communication
  • Flexible, customer-first solutions

Our core values

Reliability – Our customers know that they can rely on us to receive their products on time and in optimal condition. Should an unexpected issue arise, we inform our customers and take steps to resolve it. Our team thinks in terms of solutions, and we place utmost importance in the value of honest and clear communications.

Personal Service – Our customers are our top priority. Longstanding relationships with wholesalers, both small and large, demonstrate our commitment to providing exceptional customer service. We care about our customers by regularly visiting their warehouses, seeing their operations, and soliciting valuable feedback. Ongoing dialog and forged relationships are vital in helping us finetune our services.

Flexibility – We adapt to customer needs and market shifts

Quality & Passion – We love what we do, and it shows in every stem. We provide the best quality products available. Flowex carefully evaluates factors that impact quality, such as cultivation methods, post-harvest treatment, packing quality and variety types.